Communication Strategy

We recognize that you have significant expertise in member communications. As you plan an integrated program to promote cardiovascular and behavioral health, we offer the following suggested communication objectives and key messages that acknowledge the connection between the heart and mind.

Communication objectives

Consider establishing communication objectives that:

• educate individuals on the lifestyle habits that put their heart health at risk
• support individuals who are changing their behavior for improved health
• for individuals living with heart disease, encourage compliance with their treatment plan and support them in dealing with the stress and emotions surrounding their condition
• help individuals identify the signs of depression, anxiety and chronic stress, and know when to seek help for them

Key educational messages

To support these communication objectives, here are some key messages to include in your communications:

• Changing a risky health behavior is a process that requires planning and support. Take it one step at a time, and believe that you will succeed.
• Talk to someone when you’re feeling sad, worried or stressed.
• You can take charge of heart disease with the support of your doctor and loved ones.

Please refer to the “Tools” and “Program Tracks ” sections for materials and program “tracks” you may use in a member communication program.